We are following guidance by the NHS, WHO and other public health organizations, and taking all the precautions in terms of team member and customer health and safety. At this time our warehouses are following all safety precautions as suggested by NHS and are continuing to operate until further update. Read the update from Royal Mail - https://www.royalmail.com/coronavirus
Smart Beauty hollywood red permanent hair dye kit is perfect for a bold all-out transformation, looks fantastic on brown hair.Our red hair colour formulation contains Nio-Active technology which deeply penetrates...
Smart Beauty metallic graphite permanent hair dye kit is perfect for adding soft pastel tone to very light or bleached blonde hair.Our metallic grey hair colour formulation contains Nio-Active technology...
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Creates an instant pretty pink pastel hair colour on very light blondes or pre-lightened hair Use Ultimate Bleach-it to pre-lighten; specially designed for pastel colours Adds intensive conditioning, leaving hair soft and shiny...
Creates an instant carmine pink semi-permanent hair colour on blondes or pre-lightened hair Adds intensive conditioning, leaving hair soft and shiny 20-30 minutes development time Lasts up to 4-5 shampoos Easy and...
Our unique approach and formulations offer inspiration, education and outstanding results to fashion-conscious consumers.
Our products are CRUELTY FREE and suitable for vegans
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The 90’s chunky highlights are making a comeback thanks to Dua Lipa and Kim Kardashian. Famous hairstylists are embracing this nostalgic hair and transforming it into the new look. See the most stylish chunky highlights and try this retro colouring technique yourself.
Fiery, vibrant, dark or subtle, red hair is a real head turner! It's the high-impact hair colour that never goes out of style, but it’s also the toughest one to maintain. In this article, we explain the science behind this unique hue, plus share some secrets of making your red hair colour last longer.