PERMANENT COLOUR feed

Give your hair the wow factor with any of these seven sophisticated all-over colours. Deep and long lasting results guarantee that your style will turn heads.

Total Blonde lifts medium to dark hair up to seven shades.

These gorgeous colours are suitable for natural or pre-coloured hair.



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SMART COLOUR PERMANENT NATURAL BLACKCS_Nat.Black on BlondeBe adventurous with your look and create the wow factor with our stunning, permanent conditioning fashion colours for deep and intense shine.

Natural Black - black is back with this classic and seductive shade.

• Professional formulation
• Intense vibrant all over permanent colour
• Fade resistant – colour stays brighter for longer
• Contains natural oils for extra conditioning
• Covers all greys
• 100% Ammonia free

Suitable for all natural or pre-coloured hair.

PLEASE NOTE: This colour contains PPD.

Colour results:
Smart Colour Permanent Natural Black is always in fashion, set the trend for turning to the dark side and create the wow factor with our stunning and sophisticated shade.

The colour result is permanent and the longevity can be influenced by many factors such as natural hair colour, previous treatments, condition, porosity, length and fineness of hair.

For best results always conduct a strand test before proceeding with full application.

To add shine and keep your colour vibrant between applications, use the specicially formulated [a href="/hair/hair-care/shampoo/154-smart-colour-care-shampoo-x-10.html?lang=en"]Smart Colour Care Shampoo[/a] - the perfect partner for your new shade.

Complete kit:

1 x Illustrated step-by-step instruction booklet
1 x Pair of protective gloves
1 x Mixing tray and application brush
1 x Tube of Smart Colour
1 x Sachet of Smart Activator
1 x Sachet of Colour Care Shampoo

SMART BEAUTY PRODUCTS ARE NOT TESTED ON ANIMALS

Smart Colour's collection of stunning, permanent conditioning fashion colours leave your hair with sparkling shine and fantastic colour.

They use a salon formulation with outstanding depth and tone giving long lasting results. Smart Colour will cover grey and is suitable for all hair types.

Use Smart Colour on its own for intense all over colour, or as a base for contrasting Smart Highlights.
SMART COLOUR PERMANENT NATURAL BLACK
£4.00

SMART COLOUR PERMANENT HOT CHOCOLATECS_Hot Choc.on BrownBe adventurous with your look and create the wow factor with our stunning, permanent conditioning fashion colours for deep and intense shine.

Hot Chocolate - a warm and deliciously indulgent brunette

• Professional formulation
• Intense vibrant all over permanent colour
• Fade resistant – colour stays brighter for longer
• Contains natural oils for extra conditioning
• Covers all greys
• 100% Ammonia free

Suitable for all natural or pre-coloured hair.

PLEASE NOTE: This colour contains PPD.

Colour results:
Smart Colour Permanent Hot Chocolate leaves boring browns behind and gives you glamorous brunette shine. It gives you a textured, deep and luxurious shade to ensure your style looks fashionable and individual. This is one brunette that is never boring.

The colour result is permanent and the longevity can be influenced by many factors such as natural hair colour, previous treatments, condition, porosity, length and fineness of hair.

For best results always conduct a strand test before proceeding with full application.

To add shine and keep your colour vibrant between applications, use the specicially formulated [a href="/hair/hair-care/shampoo/154-smart-colour-care-shampoo-x-10.html?lang=en"]Smart Colour Care Shampoo[/a] - the perfect partner for your new shade.

Complete kit:

1 x Illustrated step-by-step instruction booklet
1 x Pair of protective gloves
1 x Mixing tray and application brush
1 x Tube of Smart Colour
1 x Sachet of Smart Activator
1 x Sachet of Colour Care Shampoo

SMART BEAUTY PRODUCTS ARE NOT TESTED ON ANIMALS

Smart Colour's collection of stunning, permanent conditioning fashion colours leave your hair with sparkling shine and fantastic colour.

They use a salon formulation with outstanding depth and tone giving long lasting results. Smart Colour will cover grey and is suitable for all hair types.

Use Smart Colour on its own for intense all over colour, or as a base for contrasting Smart Highlights.
SMART COLOUR PERMANENT HOT CHOCOLATE
£4.00


SMART COLOUR PERMANENT PURE PURPLE HAIR COLOURINGCS_Pure PurplenefBe adventurous with your look and create the wow factor with our stunning, permanent conditioning fashion colours for deep and intense shine.

Pure Purple - a passionate, fruity and playful purple

• Professional formulation
• Intense vibrant all over permanent colour
• Fade resistant – colour stays brighter for longer
• Contains natural oils for extra conditioning
• Covers all greys
• 100% Ammonia free
• 100% PPD free

Suitable for all natural or pre-coloured hair.

Colour results:
Treat your hair with Smart Colour Permanent Pure Purple. Our colour provides you with a deep, sexy purple to ensure your style always looks sleek and glossy. Make the high street your runway and turn heads.

The colour result is permanent and the longevity can be influenced by many factors such as natural hair colour, previous treatments, condition, porosity, length and fineness of hair.

For best results always conduct a strand test before proceeding with full application.

To add shine and keep your colour vibrant between applications, use the specicially formulated [a href="/hair/hair-care/shampoo/154-smart-colour-care-shampoo-x-10.html?lang=en"]Smart Colour Care Shampoo[/a] - the perfect partner for your new shade.

Complete kit:

1 x Illustrated step-by-step instruction booklet
1 x Pair of protective gloves
1 x Mixing tray and application brush
1 x Tube of Smart Colour
1 x Sachet of Smart Activator
1 x Sachet of Colour Care Shampoo

SMART BEAUTY PRODUCTS ARE NOT TESTED ON ANIMALS

Smart Colour's collection of stunning, permanent conditioning fashion colours leave your hair with sparkling shine and fantastic colour.

They use a salon formulation with outstanding depth and tone giving long lasting results. Smart Colour will cover grey and is suitable for all hair types.

Use Smart Colour on its own for intense all over colour, or as a base for contrasting Smart Highlights.
SMART COLOUR PERMANENT PURE PURPLE HAIR COLOURING
£4.00

SMART COLOUR PERMANENT MIDNIGHT BLUE HAIR COLOURINGCS_Midnight bl on blonde Be adventurous with your look and create the wow factor with our stunning, permanent conditioning fashion colours for deep and intense shine.

Midnight Blue - a mysterious and bewitching blue/black.

• Professional formulation
• Intense vibrant all over permanent colour
• Fade resistant – colour stays brighter for longer
• Contains natural oils for extra conditioning
• Covers all greys
• 100% Ammonia free

Suitable for all natural or pre-coloured hair.

PLEASE NOTE: This colour contains PPD.

Colour results:
Smart Colour Permanent Midnight Blue won't leave you in the shade. It gives you a glossy, and dark shade as seductive as the midnight sky.

The colour result is permanent and the longevity can be influenced by many factors such as natural hair colour, previous treatments, condition, porosity, length and fineness of hair.

For best results always conduct a strand test before proceeding with full application.

To add shine and keep your colour vibrant between applications, use the specicially formulated [a href="/hair/hair-care/shampoo/154-smart-colour-care-shampoo-x-10.html?lang=en"]Smart Colour Care Shampoo[/a] - the perfect partner for your new shade.

Complete kit:

1 x Illustrated step-by-step instruction booklet
1 x Pair of protective gloves
1 x Mixing tray and application brush
1 x Tube of Smart Colour
1 x Sachet of Smart Activator
1 x Sachet of Colour Care Shampoo

SMART BEAUTY PRODUCTS ARE NOT TESTED ON ANIMALS

Smart Colour's collection of stunning, permanent conditioning fashion colours leave your hair with sparkling shine and fantastic colour.

They use a salon formulation with outstanding depth and tone giving long lasting results. Smart Colour will cover grey and is suitable for all hair types.

Use Smart Colour on its own for intense all over colour, or as a base for contrasting Smart Highlights.
SMART COLOUR PERMANENT MIDNIGHT BLUE HAIR COLOURING
£4.00

SMART COLOUR PERMANENT FIERY RED HAIR COLOURINGCS_Fiery red on BlondeBe adventurous with your look and create the wow factor with our stunning, permanent conditioning fashion colours for deep and intense shine.

Fiery Red - a vibrant and unashamedly sexy fashionable red

• Professional formulation
• Intense vibrant all over permanent colour
• Fade resistant – colour stays brighter for longer
• Contains natural oils for extra conditioning
• Covers all greys
• 100% Ammonia free
• 100% PPD free

Suitable for all natural or pre-coloured hair.

Colour results:
Smart Colour Permanent Fiery Red takes being an adventurous red to the next level. It gives you a textured, sexy vibrant red to ensure your style looks fashionable and individual. Fiery Red is sure to turn heads.

The colour result is permanent and the longevity can be influenced by many factors such as natural hair colour, previous treatments, condition, porosity, length and fineness of hair.

For best results always conduct a strand test before proceeding with full application. To add shine and keep your colour vibrant between applications, use the specicially formulated [a href="/hair/hair-care/shampoo/154-smart-colour-care-shampoo-x-10.html?lang=en"]Smart Colour Care Shampoo[/a] - the perfect partner for your new shade.

Complete kit:

Instruction leaflet
Pair of protective gloves
Application brush
45ml vibrant colour
45ml Developer Cream
10ml Colour Care Shampoo

SMART BEAUTY PRODUCTS ARE NOT TESTED ON ANIMALS

Smart Colour's collection of stunning, permanent conditioning fashion colours leave your hair with sparkling shine and fantastic colour.

They use a salon formulation with outstanding depth and tone giving long lasting results. Smart Colour will cover grey and is suitable for all hair types.

Use Smart Colour on its own for intense all over colour, or as a base for contrasting Smart Highlights.
SMART COLOUR PERMANENT FIERY RED HAIR COLOURING
£4.00


SMART COLOUR PERMANENT REAL RED HAIR COLOURINGCS_Real red on BrownBe adventurous with your look and create the wow factor with our stunning, permanent conditioning fashion colours for deep and intense shine.

Real Red - a stunning, rich and sultry red

• Professional formulation
• Intense vibrant all over permanent colour
• Fade resistant – colour stays brighter for longer
• Contains natural oils for extra conditioning
• Covers all greys
• 100% Ammonia free
• 100% PPD free

Suitable for all natural or pre-coloured hair.

Colour results:
Smart Colour Permanent Real Red is the most passionate and pulse stopping red. It gives you a textured, sexy rich red hue to add glamorour and intrigue - no one will know that this shade is anything but Real.

The colour result is permanent and the longevity can be influenced by many factors such as natural hair colour, previous treatments, condition, porosity, length and fineness of hair.

For best results always conduct a strand test before proceeding with full application.

To add shine and keep your colour vibrant between applications, use the specicially formulated [a href="/hair/hair-care/shampoo/154-smart-colour-care-shampoo-x-10.html?lang=en"]Smart Colour Care Shampoo[/a] - the perfect partner for your new shade.

Complete kit:

1 x Illustrated step-by-step instruction booklet
1 x Pair of protective gloves
1 x Mixing tray and application brush
1 x Tube of Smart Colour
1 x Sachet of Smart Activator
1 x Sachet of Colour Care Shampoo

SMART BEAUTY PRODUCTS ARE NOT TESTED ON ANIMALS

Smart Colour's collection of stunning, permanent conditioning fashion colours leave your hair with sparkling shine and fantastic colour.

They use a salon formulation with outstanding depth and tone giving long lasting results. Smart Colour will cover grey and is suitable for all hair types.

Use Smart Colour on its own for intense all over colour, or as a base for contrasting Smart Highlights.
SMART COLOUR PERMANENT REAL RED HAIR COLOURING
£4.00

3 x SMART COLOUR PERMANENT REAL REDCS_Real red on BrownBe adventurous with your look and create the wow factor with our stunning, permanent conditioning fashion colours for deep and intense shine.

Real Red - a stunning, rich and sultry red

• Professional formulation
• Intense vibrant all over permanent colour
• Fade resistant – colour stays brighter for longer
• Contains natural oils for extra conditioning
• Covers all greys
• 100% Ammonia free
• 100% PPD free

Suitable for all natural or pre-coloured hair.

Colour results:
Smart Colour Permanent Real Red is the most passionate and pulse stopping red. It gives you a textured, sexy rich red hue to add glamorour and intrigue - no one will know that this shade is anything but Real.

The colour result is permanent and the longevity can be influenced by many factors such as natural hair colour, previous treatments, condition, porosity, length and fineness of hair.

For best results always conduct a strand test before proceeding with full application.

To add shine and keep your colour vibrant between applications, use the specicially formulated [a href="/hair/hair-care/shampoo/154-smart-colour-care-shampoo-x-10.html?lang=en"]Smart Colour Care Shampoo[/a] - the perfect partner for your new shade.

Complete kit:

1 x Illustrated step-by-step instruction booklet
1 x Pair of protective gloves
1 x Mixing tray and application brush
1 x Tube of Smart Colour
1 x Sachet of Smart Activator
1 x Sachet of Colour Care Shampoo

SMART BEAUTY PRODUCTS ARE NOT TESTED ON ANIMALS

Smart Colour's collection of stunning, permanent conditioning fashion colours leave your hair with sparkling shine and fantastic colour.

They use a salon formulation with outstanding depth and tone giving long lasting results. Smart Colour will cover grey and is suitable for all hair types.

Use Smart Colour on its own for intense all over colour, or as a base for contrasting Smart Highlights.
3 x SMART COLOUR PERMANENT REAL RED
£10.00


3 x SMART COLOUR PERMANENT PURE PURPLECS_Pure PurplenefBe adventurous with your look and create the wow factor with our stunning, permanent conditioning fashion colours for deep and intense shine.

Pure Purple - a passionate, fruity and playful purple

• Professional formulation
• Intense vibrant all over permanent colour
• Fade resistant – colour stays brighter for longer
• Contains natural oils for extra conditioning
• Covers all greys
• 100% Ammonia free
• 100% PPD free

Suitable for all natural or pre-coloured hair.

Colour results:
Treat your hair with Smart Colour Permanent Pure Purple. Our colour provides you with a deep, sexy purple to ensure your style always looks sleek and glossy. Make the high street your runway and turn heads.

The colour result is permanent and the longevity can be influenced by many factors such as natural hair colour, previous treatments, condition, porosity, length and fineness of hair.

For best results always conduct a strand test before proceeding with full application.

To add shine and keep your colour vibrant between applications, use the specicially formulated [a href="/hair/hair-care/shampoo/154-smart-colour-care-shampoo-x-10.html?lang=en"]Smart Colour Care Shampoo[/a] - the perfect partner for your new shade.

Complete kit:

1 x Illustrated step-by-step instruction booklet
1 x Pair of protective gloves
1 x Mixing tray and application brush
1 x Tube of Smart Colour
1 x Sachet of Smart Activator
1 x Sachet of Colour Care Shampoo

SMART BEAUTY PRODUCTS ARE NOT TESTED ON ANIMALS

Smart Colour's collection of stunning, permanent conditioning fashion colours leave your hair with sparkling shine and fantastic colour.

They use a salon formulation with outstanding depth and tone giving long lasting results. Smart Colour will cover grey and is suitable for all hair types.

Use Smart Colour on its own for intense all over colour, or as a base for contrasting Smart Highlights.
3 x SMART COLOUR PERMANENT PURE PURPLE
£10.00

3 x SMART COLOUR PERMANENT FIERY REDCS_Fiery red on BlondeBe adventurous with your look and create the wow factor with our stunning, permanent conditioning fashion colours for deep and intense shine.

Fiery Red - a vibrant and unashamedly sexy fashionable red

• Professional formulation
• Intense vibrant all over permanent colour
• Fade resistant – colour stays brighter for longer
• Contains natural oils for extra conditioning
• Covers all greys
• 100% Ammonia free
• 100% PPD free

Suitable for all natural or pre-coloured hair.

Colour results:
Smart Colour Permanent Fiery Red takes being an adventurous red to the next level. It gives you a textured, sexy vibrant red to ensure your style looks fashionable and individual. Fiery Red is sure to turn heads.

The colour result is permanent and the longevity can be influenced by many factors such as natural hair colour, previous treatments, condition, porosity, length and fineness of hair.

For best results always conduct a strand test before proceeding with full application. To add shine and keep your colour vibrant between applications, use the specicially formulated [a href="/hair/hair-care/shampoo/154-smart-colour-care-shampoo-x-10.html?lang=en"]Smart Colour Care Shampoo[/a] - the perfect partner for your new shade.

Complete kit:

Instruction leaflet
Pair of protective gloves
Application brush
45ml vibrant colour
45ml Developer Cream
10ml Colour Care Shampoo

SMART BEAUTY PRODUCTS ARE NOT TESTED ON ANIMALS

Smart Colour's collection of stunning, permanent conditioning fashion colours leave your hair with sparkling shine and fantastic colour.

They use a salon formulation with outstanding depth and tone giving long lasting results. Smart Colour will cover grey and is suitable for all hair types.

Use Smart Colour on its own for intense all over colour, or as a base for contrasting Smart Highlights.
3 x SMART COLOUR PERMANENT FIERY RED
£10.00


3 x SMART COLOUR PERMANENT HOT CHOCOLATECS_Hot Choc.on BrownBe adventurous with your look and create the wow factor with our stunning, permanent conditioning fashion colours for deep and intense shine.

Hot Chocolate - a warm and deliciously indulgent brunette

• Professional formulation
• Intense vibrant all over permanent colour
• Fade resistant – colour stays brighter for longer
• Contains natural oils for extra conditioning
• Covers all greys
• 100% Ammonia free

Suitable for all natural or pre-coloured hair.

PLEASE NOTE: This colour contains PPD.

Colour results:
Smart Colour Permanent Hot Chocolate leaves boring browns behind and gives you glamorous brunette shine. It gives you a textured, deep and luxurious shade to ensure your style looks fashionable and individual. This is one brunette that is never boring.

The colour result is permanent and the longevity can be influenced by many factors such as natural hair colour, previous treatments, condition, porosity, length and fineness of hair.

For best results always conduct a strand test before proceeding with full application.

To add shine and keep your colour vibrant between applications, use the specicially formulated [a href="/hair/hair-care/shampoo/154-smart-colour-care-shampoo-x-10.html?lang=en"]Smart Colour Care Shampoo[/a] - the perfect partner for your new shade.

Complete kit:

1 x Illustrated step-by-step instruction booklet
1 x Pair of protective gloves
1 x Mixing tray and application brush
1 x Tube of Smart Colour
1 x Sachet of Smart Activator
1 x Sachet of Colour Care Shampoo

SMART BEAUTY PRODUCTS ARE NOT TESTED ON ANIMALS

Smart Colour's collection of stunning, permanent conditioning fashion colours leave your hair with sparkling shine and fantastic colour.

They use a salon formulation with outstanding depth and tone giving long lasting results. Smart Colour will cover grey and is suitable for all hair types.

Use Smart Colour on its own for intense all over colour, or as a base for contrasting Smart Highlights.
3 x SMART COLOUR PERMANENT HOT CHOCOLATE
£10.00

3 x SMART COLOUR PERMANENT MIDNIGHT BLUECS_Midnight bl on blonde Be adventurous with your look and create the wow factor with our stunning, permanent conditioning fashion colours for deep and intense shine.

Midnight Blue - a mysterious and bewitching blue/black.

• Professional formulation
• Intense vibrant all over permanent colour
• Fade resistant – colour stays brighter for longer
• Contains natural oils for extra conditioning
• Covers all greys
• 100% Ammonia free

Suitable for all natural or pre-coloured hair.

PLEASE NOTE: This colour contains PPD.

Colour results:
Smart Colour Permanent Midnight Blue won't leave you in the shade. It gives you a glossy, and dark shade as seductive as the midnight sky.

The colour result is permanent and the longevity can be influenced by many factors such as natural hair colour, previous treatments, condition, porosity, length and fineness of hair.

For best results always conduct a strand test before proceeding with full application.

To add shine and keep your colour vibrant between applications, use the specicially formulated [a href="/hair/hair-care/shampoo/154-smart-colour-care-shampoo-x-10.html?lang=en"]Smart Colour Care Shampoo[/a] - the perfect partner for your new shade.

Complete kit:

1 x Illustrated step-by-step instruction booklet
1 x Pair of protective gloves
1 x Mixing tray and application brush
1 x Tube of Smart Colour
1 x Sachet of Smart Activator
1 x Sachet of Colour Care Shampoo

SMART BEAUTY PRODUCTS ARE NOT TESTED ON ANIMALS

Smart Colour's collection of stunning, permanent conditioning fashion colours leave your hair with sparkling shine and fantastic colour.

They use a salon formulation with outstanding depth and tone giving long lasting results. Smart Colour will cover grey and is suitable for all hair types.

Use Smart Colour on its own for intense all over colour, or as a base for contrasting Smart Highlights.
3 x SMART COLOUR PERMANENT MIDNIGHT BLUE
£10.00


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